Maui Jim is an American-based manufacturer of sunglasses based in Peoria, Illinois and marketed worldwide. A majority of their lines are marketed with an oceanic and Hawaiian theme-stemming from their foundation and location in Hawaii. Maui Jim was originally launched on the hotel pool decks of Maui, Hawaii. The brand was introduced in the mainland states in 1988 via distributorship by owner Bill Capps, based in Northern California. In 2015 and 2016, Maui Jim was selected as the Best Sunglass Company in Vision Monday and 20/20 magazine’s EyeVote Reader’s Choice awards.